At a time when the Internet was still new, homepages for companies served more as a digital business card. But that time is long gone. Nowadays, the claim is quite different. Because the Internet has developed rapidly and has grown more and more into the social web and thus also into an extremely powerful marketing instrument for companies. Since then, findability in search engines has become increasingly important and is now more important than ever for the success of a company. In the so-called search engine optimization (SEO), on the one hand, the website itself is technically optimized (OnPage) and on the other hand, certain things are implemented on external pages (OffPage).
Small and medium-sized enterprises are often more restrained
Classic for off-page optimization is, for example, the setting of links on other strong and above all topic-relevant websites. For some time now, large and successful companies have been aware of the importance of search engine optimization as a marketing tool. However, small and medium-sized enterprises, in particular, are often still cautious when it comes to this type of advertising. But especially for these companies, SEO optimization is often particularly important in order to gain awareness and make the brand strong.
Of course, especially the top-ranking places for important search terms are fiercely contested, because placement on the first Google page generates numerous hits from potential new customers. It should also not be underestimated that the ranking contributes to the image formation of a company. After all, users often trust the companies on the first Google page more than companies that are worse placed.
Where does my company currently stand?
If you are not familiar with search engine optimization, you should commission an online marketing agency to do so. But before this happens, it is recommended to look for yourself at where your own website currently appears in the search engine. It is advisable to put yourself in the shoes of the search behavior of the target group. Someone who is looking for an online marketing agency, for example, will look less for a special company name, but rather for service.
It may even be possible to specify the search terms with a regional restriction, such as “Search Engine Optimization Montreal”, “WordPress WebDesign in Laval”, “Lawyer Contract Law NYC”.
Regional/local orientation is often important for SMEs
Since many small and medium-sized companies are often active regionally, their target group often searches regionally. Thus, the service and product are supplemented with a place or district name.
This results in some advantages because by supplementing LOCAL terms, the number of competitors is reduced. In addition, the placement can also be slightly easier, which reduces the effort and the associated costs.
Follow Tech Star SEO by Cristina Terjanian for advice about SEO.
