For many companies, the topic of SEO continues to be a perpetually evolving book with seven seals. The year 2021 also brings with it additional challenges.
The technical SEO like B. Code structures that cause improved loading times and thus a more pleasant user experience are increasingly linked to content-related topics and usefulness optimization. This presents many website operators with the challenge that their developers inevitably work even more closely with the net designers, who successively must cooperate with the editorial creation of the text. And everything that’s strategically decided for the full online marketing concept can and may have a permanent influence on organic visibility.
As a digital marketing agency, many interested parties keep asking us:
“What does or what does SEO mean?”
We’ll reveal the key so you will find your way better within the sometimes-mystical world of SEO.
SEO – THE PERTINENT FUNDAMENTALS
It all starts with three letters: SEO. this may be the abbreviation for Search Engine Optimization and includes all methods that are intended to help increase the visibility of an internet site in program results (SERPs for short).
SEO is roughly divided into two sub-areas: on-page and off-page optimization.
According to its current definition, the previous includes all measures for the technical and content improvement of a webpage, while the latter aims to expand the position of a page within the SERPs through reputation.
The relevance of SEO
You may be wondering why program optimization is so important. Quite simply: Search engines are still the first point of contact for users when it involves obtaining information on an outsized range of topics and products.
A survey by the web Research unit in June 2017 showed that the use of search engines is that the foremost typical way of using the net. in keeping with this, a robust 92.9 percent of those surveyed stated that they use search engines frequently or a minimum of occasionally.
The presence of your own business within the search engines, therefore, has enormous market potential.
Top 3 – or invisible on the online
Professional program optimization is vital so as many interested parties as possible can find your offer within the vastness of the online. How come? Eye-tracking studies on user behavior in search results make it clear that interest within the articles displayed continues to decrease from top to bottom.
With an advanced strategy for website optimization, you create sure that your content moves more into the world of vision of your potential customers. the upper the individual pages are placed within the organic search results, the more users can access your content. This successively increases the press rate and so the traffic.
But what exactly are the principles that are accountable for ensuring that one side ranks better than the other? To answer this question, it’s helpful to understand how a look engine works.
“Google SEO” – the market leader of a pursuit engine
With a look at the market position of the program Google, it becomes clear why program optimization is particularly useful for Google.
The global market shares of search engines (as of September 2018)
- Google (92.31%)
- Bing (2.27%)
- Yahoo! (2.51%)
Google the Giant. What began in 1998 as university research during a garage has meanwhile secured first place on the pc program market within the longer term.
With every request, Google uses an outsized pool of stored data, its so-called index. This now comprises over a trillion entries, which are diligently compiled by so-called crawlers.
With this amount of information, there’s, in the end, thousands upon thousands of information about an inquiry. so on separate the foremost suitable data and provide the user with the foremost effective possible result, Google evaluates and lists the individual entries supported their awareness, reliability, topicality, and their added value.
More than 200 different ranking factors play a role!
In this video, Matt Cutts, former head of Google’s webspam team, explains how the Google program works.
In order to forestall manipulation of the ranking, the precise variables of the Google search algorithm don’t seem to be known, but the Google ranking is going to be improved with some tricks – without violating the official Google Webmaster Guidelines.
In order to expand the web visibility of your own website, you’ve got need to convince Google that your website provides precisely the content that users try to search out surely search terms.
